https://www.carolinemornas.com/home daily 1.0 2023-01-02 https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/1631792412422-RO8Z1XW6GETQTOIBR00T/IMG_1495.jpg Home - I am a brand strategist, and expert in leading cross-functional creative projects. Previously the Global Design Strategist for Absolut Vodka, I now help teams and companies as an independent consultant. From creating brand strategies, to finding the right copywriters, designers, photographers and producers to bring them to life. https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/1b5a624a-c723-431f-b55b-4bcd9596ef7f/Absolut_Darwin_Still_8.jpg Home Absolut Vodka - Redesign https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/072981b6-5db8-490c-91df-df265ec33f98/wsi_logo.png Home https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/2883dd81-ddf1-41e7-bf78-37329f8efae6/1+-+Organic+Ale_Olle.jpg Home Sigtuna Brygghus https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/ead47394-7d63-4457-adef-2944d7875430/Humly_logo.png Home https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/57af4954-6230-47e2-8a3e-1cf074f2be48/Screenshot-2020-01-15-at-08.53.35.png Home Humly https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/32f28e99-359a-4842-b302-0769c23bc9f2/ABSOLUT_Logo.png Home https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/e05166fa-9fe6-44c1-bb52-caaa275a90c8/SigtunaBrygghus_logo.png Home https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/a259a4a8-fdcf-4e65-92c0-2a49fd94773e/kahlua_logo.png Home https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/f5db6750-0129-4063-80ab-35f4c7c018f4/NCH_logo.png Home https://www.carolinemornas.com/about daily 0.75 2022-05-27 https://www.carolinemornas.com/services daily 0.75 2025-01-01 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Services https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Services https://www.carolinemornas.com/contact daily 0.75 2023-01-02 https://www.carolinemornas.com/work daily 0.75 2025-01-01 https://www.carolinemornas.com/work/absoluthome monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/29cbb544-0a29-4358-aba7-757e5ef77365/matjxyddh0k0kdpqx1km.jpeg Work - Absolut Home https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/daa857cd-24a6-4522-b033-1273cfc41e7d/AOW_Absolut_destilleri_ahus.jpeg Work - Absolut Home https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/7b1b5cf1-bd7e-49a0-be85-9ab3c82740f9/absolut_home_car.jpeg Work - Absolut Home https://www.carolinemornas.com/work/absolut-vodka-master-brand-identity monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/1631796726384-T3P794TAD1MZ0OU4QK1B/absolut2.jpg Work - Absolut Vodka - Master Brand Identity “The future is not a given, it’s what you create” In my position as Global Design Strategist for Absolut Vodka, I developed impactful brand identities for existing and new physical digital channels and platforms. I also led the implementation of identities in all channels and local markets, including adaptations for cultural relevance, local legislation and languages, and design reviews of all creative executions. https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/385263c0-2716-48f2-9438-ff4730a86068/Absolut_Animation2.jpg Work - Absolut Vodka - Master Brand Identity https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/5a04f98f-ae56-4289-a128-d6436876d298/_EW_7389.jpg Work - Absolut Vodka - Master Brand Identity https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/d4b74d48-b45e-46c6-a401-1a4da1cf65aa/absolut3.jpg Work - Absolut Vodka - Master Brand Identity https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/059ec4e1-052b-4717-889a-51bb9294145f/_EW_7453.jpg Work - Absolut Vodka - Master Brand Identity https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/407dc090-2dc1-4bcc-b398-8e29df1b3dbb/_EW_2539.jpg Work - Absolut Vodka - Master Brand Identity https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/e6e07eed-84b0-4789-8758-ff0ef45636f8/Absolut_Animation1.jpg Work - Absolut Vodka - Master Brand Identity https://www.carolinemornas.com/work/wsi-brand monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/1a01a9bc-732a-439a-a269-fe0221cbbe4f/3.+1024Xx640.jpg Work - WSI https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/1632305432329-T9JZIKIMDVNG2UYEPGVM/WSI.001.jpeg Work - WSI https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/42aa5d65-b104-4f9e-9e60-743c31d00c88/4.+Interspiro1024Xx640.jpeg Work - WSI https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/a2db14f2-3b85-4c5f-840e-c410856dee1e/Smartphone_WSI_02.jpg Work - WSI https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/8d91e0a0-d45b-421e-b711-113ebc38cb72/2.+WSI_Flic_04.jpeg Work - WSI https://www.carolinemornas.com/work/sigtunabrygghus monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/2883dd81-ddf1-41e7-bf78-37329f8efae6/1+-+Organic+Ale_Olle.jpg Work - Sigtuna Brygghus https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/b0e479d7-b2a1-4f2b-b4b1-0c5b8df39e57/7.jpg Work - Sigtuna Brygghus https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/c1ffcb04-ce89-4a6c-9584-80057268ee58/Box_product_specific.jpg Work - Sigtuna Brygghus https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/d70f0c0c-a5fe-4e49-9ad6-c2ed96559c2a/FLW-SigtunaBrygghus-flaskor.jpg Work - Sigtuna Brygghus https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/a2d322f9-c974-4e01-b705-79262f02b5ec/Box_general.jpg Work - Sigtuna Brygghus https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/776e7c74-6469-47e9-a0ba-9e8ad3a6e9ba/FLW-SigtunaBrygghus-web.jpg Work - Sigtuna Brygghus https://www.carolinemornas.com/work/humly-home monthly 0.5 2021-09-22 https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/1632307621508-RRUVV6Y131CQ5SRSZ957/Humly_Logotype_COLOR.png Work - Humly https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/57af4954-6230-47e2-8a3e-1cf074f2be48/Screenshot-2020-01-15-at-08.53.35.png Work - Humly https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/8dae70f7-df48-4f91-8488-1da070b04d20/0.jpg Work - Humly https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/69ec1702-00bc-45ca-bf11-ecad5c2f0a31/Minto-NoPicnic-1-1-scaled.jpg Work - Humly https://www.carolinemornas.com/work/absolut-vodka-redesign monthly 0.5 2021-09-22 https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/8d0fed60-21c7-4b04-99c5-937ee12b8555/1L_Black_Front.jpg Work - Absolut Vodka - Redesign https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/63ec70e3-ea64-4e07-aa6c-19ba6320ccfa/Absolut_Darwin_Still_7.jpg Work - Absolut Vodka - Redesign https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/6c0a61b1-4e82-4312-95a8-aae94d785faf/1.+1L_White_Duo.jpg Work - Absolut Vodka - Redesign https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/50e3445d-02a4-4385-ab6d-a4251070d521/2.+Absolut_Darwin_Still_8.jpg Work - Absolut Vodka - Redesign https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/c08647d0-5249-417c-aee7-7b2617013aa5/1L_Black_Back.jpg Work - Absolut Vodka - Redesign https://images.squarespace-cdn.com/content/v1/60ddae51ac3d43730621b946/59904a73-12cf-486c-8042-121544683b3c/4.+Absolut_Darwin_Still_2.jpg Work - Absolut Vodka - Redesign